International Business and Marketing (IBM)
Develop Global Business Knowledge and Marketing Expertise
The International Business and Marketing (IBM) program at Dunsmuir College is designed for students who want to build strong business foundations while developing practical marketing skills for today’s global marketplace. The program combines international business concepts, professional communication, market analysis, and hands-on practicum experience to prepare students for a wide range of business and marketing opportunities.
- Program Duration: 36 Weeks
Program Details
Curriculum and Program Structure
Overview
The International Business and Marketing program provides students with a comprehensive understanding of business operations, marketing principles, professional communication, and workplace practices. Students gain practical knowledge that helps them understand how organizations attract customers, build brands, and compete in today’s dynamic business environment.
Through a combination of classroom learning and practicum experience, students develop the confidence, analytical abilities, and communication skills required to succeed in marketing, customer relations, sales support, and business administration roles.
The program emphasizes practical application, helping students transform classroom knowledge into real-world business experience while gaining exposure to professional workplace environments.
Career Opportunities
Graduates may pursue opportunities such as:
- Sales Support Coordinator
- Marketing Assistant
- Customer Relations Representative
- Business Development Assistant
- Administrative Assistant
- Social Media Support Coordinator
- Client Services Representative
- Office Administrator
Learning Outcomes
Upon successful completion of the program, students will be able to:
- Communicate effectively in professional business environments.
- Apply marketing principles to real-world business situations.
- Conduct market research and analyze customer trends.
- Prepare professional reports, presentations, and business correspondence.
- Develop basic marketing and promotional strategies.
- Understand customer engagement and brand awareness concepts.
- Demonstrate teamwork, organizational, and problem-solving abilities.
- Adapt to professional workplace expectations and business practices.
Program Information
International Business and Marketing (IBM)
School of Education
Program Length
36 Weeks
Training Structure
28 Weeks Classroom Instruction
8 Weeks Practicum Placement
Delivery Method
Blended Learning Format
(Mon - Fri : 08.00-17.00)
Social Info :
Together We Learn, Together We Grow
At Dunsmuir College, students gain the practical knowledge, professional confidence, and workplace experience needed to succeed in today’s competitive business and marketing industries.
Curriculum Overview
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Gain valuable workplace exposure through a supervised practicum placement where students apply classroom learning in a professional business environment.
Why Study Here
Why Choose Dunsmuir College?
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Programs developed to reflect current business and marketing industry needs.
Practical instruction delivered by experienced educators and industry professionals.
Gain valuable workplace exposure through structured practicum opportunities.
Develop business, communication, and marketing skills that employers value.
Receive personalized guidance throughout your educational journey.
Career-focused programs designed to strengthen employability and professional development.